Disclaimer: This is a personal project created for creative and portfolio purposes. It is not affiliated with, commissioned by, or endorsed by Splitwise.
Goal
To create a short SaaS video featuring some UI animation. Unlike other personal projects I’ve made, this time I decided to use a real brand instead of inventing one.
To create a short SaaS video featuring some UI animation. Unlike other personal projects I’ve made, this time I decided to use a real brand instead of inventing one.
I chose Splitwise because it’s an app that I really like and use, especially when traveling with friends. As mentioned in the video, it really takes the stress out of splitting every single bill when you’re with a group. It’s a simple and very useful app.
It ended up not being a classic SaaS video, but I think it matches the Splitwise brand identity very well.
Creative Process
While doing my research, I thought it would be a cool idea to recreate and improve an old video from the brand’s official YouTube channel. This video had a simple goal: to showcase one of the app’s main features — “Simplify Debts”.
I took the core elements of that video and added my own touches. It also has a more commercial feel now, with less of an explainer-video approach. The animation has a cleaner and more modern look, while still respecting the brand’s vibe.
I took the core elements of that video and added my own touches. It also has a more commercial feel now, with less of an explainer-video approach. The animation has a cleaner and more modern look, while still respecting the brand’s vibe.
Here’s the video that inspired this project:
References
Here are some screenshots from the app that I used to create the illustrations:
Here are some screenshots from the app that I used to create the illustrations:
Illustrations
Most of the work was done directly in Adobe After Effects, but here are a few illustrations I created in Adobe Illustrator:
Most of the work was done directly in Adobe After Effects, but here are a few illustrations I created in Adobe Illustrator:
